Portfolio
Your brand in the spotlight.
Our portfolio includes various industries such as fashion, beauty, real estate, tourism, F&B and innovative start-ups - always with a deep understanding of their specific requirements. With clear, confident communication and a minimalist, high-quality design approach, we create brand experiences that are convincing both visually and in terms of content. Our expertise combines timeless elegance with strategic precision to sustainably position brands in the premium and luxury segment. Inspired by sophisticated design, modern aesthetics and excellent craftsmanship, we create tailor-made brand strategies that emphasize individuality and exclusivity.
“Our project experience spans a wide range of industries and companies, and we pride ourselves on building long-term partnerships based on trust and continued success”
- Arisa Angelina Kraus
Brand Identity
The foundation of every successful premium and luxury brand
The development of a brand identity is the detailed elaboration of the basic framework of a brand. The development of a successful brand identity begins with the definition of the brand values, the brand personality and the central message.
In the premium and luxury segment, this common thread is essential – it creates recognizability, exclusivity and an emotional connection. The deliberate and systematic interplay of visual elements and storytelling brings a brand to life – through all touchpoints from visual design to communication with the target group.
Colour world & design system
Colours, typography, materiality and graphic elements are used deliberately and strategically to create a recognizable brand aesthetic. We rely on reduced, elegant color schemes, elegant contrasts and high-quality design elements that convey trust and exclusivity.
Storytelling as an emotional foundation
A successful brand tells a story that goes beyond the product. This creates an emotional connection to the target group. In the luxury segment in particular, it is not just about the product itself, but about the attitude to life that it conveys.
Strategic consistency across all channels
A brand identity unfolds its full effect when it remains consistent across all channels – from the website and social media to the physical brand experience in stores or at events. Every touchpoint reinforces brand perception and contributes to long-term customer loyalty.
Product Development
Develop brand concept
To begin with, a comprehensive brand concept was created that included the brand identity, storytelling, target definition and brand promise. The aim was to authentically reflect the timeless elegance and charm of the 1960s.
Partner selection and product development
Contacting producers, suppliers and creative partners laid the foundation for implementing the brand vision. High-quality materials were then procured and products developed that combine aesthetics, functionality and the brand values.
Develop brand concept
To begin with, a comprehensive brand concept was created that included the brand identity, storytelling, target definition and brand promise. The aim was to authentically reflect the timeless elegance and charm of the 1960s.
OOH marketing and pop-up events
Pop-up events and out-of-home marketing created direct customer contacts and strengthened brand awareness through exclusive brand experiences.
Experience marketing
Customer loyalty through experiences Pop-up and store events offer a unique opportunity to meet customers up close and personal and to experience the brand in a completely new way.
These temporary events are a stage for creativity, interaction and dialog. Customers have the opportunity to discover the company and its products in a special atmosphere and at the same time receive answers to their questions directly from the experts on site.
Such events create shared experiences that go far beyond the actual shopping. They not only promote customer loyalty, but also leave a lasting impression.
Pop-up spaces also offer the opportunity to test new markets and receive feedback from customers in real time. This allows companies to react flexibly to trends and customer wishes.
To deepen customer loyalty, we developed and organized innovative store events with different themes. These events, such as masterclasses, information evenings about special treatments and exclusive events, were carefully planned and implemented – from concept development to the organization of the location, catering and technology to the creation of individual invitations.
On the day of the event, we ensured that everything ran smoothly to provide guests with an unforgettable experience.
Campaign/Editorial Shooting
Campaigns that inspire
Another highlight of our work is customized campaigns that combine editorial storytelling with creative video ideas – from high-fashion shoots to sophisticated e-commerce productions.
Thanks to our collaboration with renowned photographers, videographers and graphic designers – including the talented beauty and fashion photographer Mona Strieder and RB Photografie – we guarantee professional, aesthetic and brand-appropriate results. Our campaigns are created in close coordination with leading magazines and media houses to achieve maximum visibility and relevance.
Our full-service approach enables seamless implementation – from the initial creative idea to the selection of the perfect model portfolio and the final implementation in print and digital media. Thanks to our exclusive network of professional models and creatives, we ensure that every campaign is precisely tailored to the target group. Whether editorial, outdoor, OOH, shows or events – we create visual statements that perfectly showcase your brand.
For us, every production is more than just a project – it is a fusion of art, strategy and brand identity. We accompany the entire process with passion and precision to transform brand messages into visually captivating experiences.
GC Magazine
With GC Magazine, we bring together our knowledge, inspiration and the latest trends from the premium and luxury sector. Over the past few months, we have already reached thousands of readers – now we are delighted to publish the magazine on a quarterly basis.
From exclusive brand insights to innovative campaigns and creative strategies – we report on exciting developments and share valuable insights from the world of fashion, beauty, design and marketing. GC Magazine is available on request by post or digitally as an e-reader.
