Berlin Fashion Week 2026
Issue Q1 – 2026
Fashion by designers Danny Reinke, Marcel Ostertag, and Panos Gotsis
Backstage, runway, and a new culture of experience
As part of Berlin Fashion Week, our three-person media team was on site for three days to cover the shows, personalities, and the unique atmosphere of this fashion week from a journalistic perspective.
Our opening began with “Behind the Scenes.” Here, we were able to gain exclusive backstage insights and conduct our first interviews with designer Danny Reinke.
Right behind the scenes, we accompanied stylists and makeup artists during the hair and makeup process, watched them at work, and gathered authentic impressions from the creative preparation phase of a Fashion Week show.
At the same time, several content formats were taking place. Particularly present was a team of various hairstylists in cooperation with Goldwell, working on site and implementing current styling techniques and trends.
What stood out particularly positively—and clearly differs from the international Fashion Week context—was the area in front of the show. Here, various sponsors presented themselves in an exhibition space, accompanied by a party atmosphere that was used both before and after the show. This area offered space for exchange, networking, and a shared experience beyond the classic runway.
Beauty meets fashion
Among the sponsors was Pantene Pro-V. Stylist Vanessa from Pantene Pro-V described her experience in the interview in a very personal way:
„For me, this is a dream come true. I have always wanted to work at Berlin Fashion Week and am very happy to be able to present our new heat protection product here.”
The focus was on the new product Moisture Boost Heat & Glow Leave-in Cream by Pantene Pro-V, which was presented as a nourishing heat protection for styled looks.
Afterwards, the show by Kilian Kerner continued, which was also realized in close cooperation with the location and the sponsors. The staging was divided into three parts and told a cohesive story across multiple acts.
Actor Wilson Gonzalez Ochsenknecht expressed his enthusiasm in the interview:
“I’m wearing Kilian Kerner from head to toe. This is already my eighth or ninth show—and it’s always exciting because you never know what’s coming next. (…) Berlin Fashion Week definitely builds up days in advance, and you can feel a new atmosphere in the city.”
GANGSTAAA Collection
Kerner presented his new collection “GANGSTAAA” – A GAME OF YOUR OWN RULES that evening, which combined two seemingly opposing worlds. Street-style elements inspired by rap culture and urban aesthetics met a modern interpretation of old Hollywood glamour. The looks appeared provocative yet playful, without slipping into dark stereotypes.
Kerner drew on influences from music and urban subculture to place themes such as individuality and self-empowerment at the center. The collection portrayed a character who breaks with societal expectations, sets their own standards, and expresses attitude through presence and style. “GANGSTAAA” thus became a narrative about identity, solidarity, and the courage to consistently follow one’s own path.
The walk was opened by GNTM winner 2025 Daniela Djokic. She described her appearance in the subsequent interview as follows:
“My look was definitely my favorite. The dress was simply wow.”
The inspiration for the collection came, among other things, from the new film “Wuthering Heights,” which will be released in German cinemas just in time for Valentine’s Day on February 14, 2026.
Day two and three of Berlin Fashion Week showed how differently fashion can be told. Both days were less about classic runway moments and more about encounters with people, moods, and concepts. That is exactly what makes Berlin so exciting: here, fashion often feels more personal and closer to the audience.
Besonders häufig ging es um die Frage, was Menschen heute eigentlich unter Luxus verstehen. Hochwertige Produkte und außergewöhnliche Hotels bleiben wichtig, doch viele Gäste investieren zunehmend in Reisen und Erlebnisse, an die sie sich lange erinnern. Damit verändern sich auch die Anforderungen an den Service. Eine Reise beginnt für den Gast häufig schon mit der ersten Anfrage und endet nicht zwangsläufig mit dem Check-out. Persönliche Ansprechpartner, kleine Aufmerksamkeiten und eine Betreuung, die auf den einzelnen Gast abgestimmt ist, spielen dabei eine immer größere Rolle.
Auch der Umgang mit Technologie wurde diskutiert. Sie kann viele Abläufe erleichtern und Mitarbeitern helfen, ihre Gäste besser zu betreuen, soll den persönlichen Kontakt jedoch nicht ersetzen. Gerade im Luxusbereich bleibt der Mensch ein wichtiger Teil des Services.
In diesem Jahr sind wir wieder in Lausanne dabei – diesmal als Media Partner des EHL Experiential Luxury Forums. Das diesjährige Programm beschäftigt sich unter anderem damit, wie bekannte Luxusmarken ihre Angebote über den klassischen Verkauf hinaus erweitern und Hospitality für ihre wichtigsten Kunden einsetzen. Persönliche Beratung, besondere Reise- und Markenerlebnisse sowie die langfristige Betreuung von Kunden werden dabei eine wichtige Rolle spielen.
Auf dem EHL Campus treffen hierzu erneut internationale Führungskräfte und Experten aus unterschiedlichen Bereichen der Luxusbranche zusammen. Nachdem wir das Forum im vergangenen Jahr erstmals begleitet haben, freuen wir uns besonders, in diesem Jahr als Media Partner zurückzukehren und die Gespräche und Themen des Forums für unsere Leser mitzuverfolgen.
Weitere Einblicke in internationale Fashion-Events, Designer-Interviews und besondere Luxus-Inszenierungen finden Sie in unseren weiteren Artikeln.
