GOLD Magazine: DIAMONET – Premium luxury meets sustainability
Levels of Luxury No. 2: When a diamond gift tells a story
DIAMONET belongs to the Premium Luxury category because the brand enables its customers to customize pieces of jewelry and combine them with exclusive experiences.
It is therefore aimed at a more affluent target group for whom luxury means more than possessions – it is an expression of personality and uniqueness.
In conversation with founder Sven Schnürle, it quickly becomes clear that luxury means far more to him than expensive materials or status symbols. For him, luxury is the opposite of everyday life – something that is consciously experienced and not taken for granted.
“For me, luxury is simply putting my cell phone down.”
As an entrepreneur, he is available around the clock, which is precisely why moments of peace and quiet and switching off are something very special for him. A particularly luxurious experience for him was an extraordinary business trip – with a first-class flight, a five-star hotel and a service that really made him feel seen and cared for.
“Luxury is not an everyday thing, but something that I consciously consume.”
This attitude also characterizes DIAMONET with THE PRESENT. Sven Schnürle comes from a family that has been active in the jewelry industry for generations and has over 25 years of experience in this field. After many years in production management and jewelry design, he decided to take the plunge into self-employment. The reason for this was his dissatisfaction with the downsides of the traditional diamond trade.
“I deliberately say Mined Diamonds,” he explains. “It can’t be that hundreds of thousands of tons of earth have to be moved to find a single stone.”
He no longer wanted to be a part of this destructive dimension.
Today, with DIAMONET, he focuses on lab-grown diamonds, which are chemically and visually indistinguishable from naturally grown diamonds. They are produced using renewable energies such as solar, wind and hydropower.
Every diamond from 0.50ct. carries an international certificate confirming its authenticity and quality. DIAMONET thus combines the fascination for diamonds with a responsible approach that is ethically and ecologically sustainable.
“Our Lab Grown diamonds are obtained exclusively from renewable sources. sources.”
Sven Schnürle emphasizes that he is not only concerned with the origin of the material but also with the true values behind it. With the concept of THE PRESENT, he has created a product that differs from conventional jewelry. It starts with a special occasion, a frame, an artistic illustration, a personal dedication and a diamond.
Later, this stone can be set in a piece of jewelry of your choice – for example in a ring or a bracelet. For Sven Schnürle, this is where the real luxury lies: creating something individual that carries on a person’s personal story. The concept is also made special by the service. Customers can not only help design the piece of jewelry, but also receive suggestions for different occasions if they wish.
Anyone planning a proposal, for example, can use DIAMONET to choose a special location in a luxurious ambience for the occasion. An exclusive arrangement with flowers, champagne and everything that goes with it awaits on site. “Many men don’t know exactly how to plan a moment like this. We relieve them of this worry so that they can concentrate fully on the moment.”
Far from mass-produced goods, it is about stories that live on in the form of fine jewelry. Craftsmanship meets ethics, personal service meets emotional experiences.
On top of this, individual support is available on request, which goes far beyond the purchase. Customers can choose their diamonds, add personal engravings or even have existing pieces of jewelry reworked. Services and personal consultations are also included.
For DIAMONET, this close exchange is part of the philosophy. “What counts in the end is always the personal desire to incorporate a touch of individuality into every piece of jewelry.” DIAMONET stands for a new definition of luxury.
THE PRESENT is all about the personal stories that live on in the form of individual jewelry.
Craftsmanship, ethics, personal service and emotional experiences come together at DIAMONET to create luxurious jewelry with genuine values.
